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for keeping demand-creation spendin (11th Oct 19 at 3:40am UTC)
In two of the last three years, the increase in demand-creation Nike Air Max 1 Damen expenses has been lower than revenue growth. This follows the company's longer-term Nike Air Max 90 Mujer trend. In fiscal 2011, its demand-creation expenses amounted to 11.7% of revenue. Last year, they were 9.6%. Nike's gross profit in its fiscal first quarter increased by $474 million Nike Air Vapormax Femme from $4.397 billion to $4.871 billion. However, demand-creation expenses increased by only $54 million. Total operating expenses grew by $265 m